As a test, I’m posting natively to four different social media sites (Youtube, Facebook, Instagram and Twitter) and gauging the difference in response. My videos are short 40 second timelapse clips of me drawing on post it notes, using subjects like Spiderman, Deadpool and Gwenpool. Analysis below the links.
Here are my videos on Youtube (30 subscribers):
Here are my videos on my Facebook Page (200 page likes):
Here are my videos on Instagram (360 followers):
Drawing a #Gwenpool! Thanks for all the support and views, it means a lot to me. More to come! #wip#process#draw#drawing#art#artwork#illustration#illustrator#artist#pen#ink#sketch#doodle#tutorial#demo#comics#marvel#marvelcomics #marveluniverse#marvelmovie #timelapse#postit #postitnote#postitsketch#gwenstacy#spidergwen#deadpool#fourthwall#4thwall
Here are my videos on Twitter (1000 followers):
— Stan Chou (@ArtistStan) April 9, 2017
— Stan Chou (@ArtistStan) April 7, 2017
— Stan Chou (@ArtistStan) April 5, 2017
First off, I want to say, social media is fascinating! I was first turned on to video when I read an article about how it sparks interaction better than any other kind of media, about how it is the future of media, about how creators are more empowered with video than ever before.
So, onto the results. First, I want to say that it’s nice when embedding clips lets you see some stats like # of views. Both Facebook and Instagram show stats, while Youtube and Twitter do not.
The posting time for all of these was between 10am and 12noon in eastern standard time (-5).
Youtube is the clear loser here, probably due to my relative inexperience with the platform. Youtube just makes it difficult for new people find your video through hashtags, etc. In one week, none of the videos has cracked even 20 views. It is interesting to see that the videos have been shared more than my other videos, though.
Facebook’s video platform is robust and almost instantly gets working for you. For example, my Spiderman video jumped to 700 “people saw this” in just 1 day, which is a lot for me. Both Spiderman and Gwenpool have gotten 200 views in 1 week. Deadpool lags behind Spiderman and Gwenpool with 50 views, but Deadpool was actually shared from Instagram, so that may affect how the Facebook algorithm treats the video. Posting natively to each platform is still the way to go, so I won’t be sharing videos from Instagram to Facebook anymore.
Instagram has been a pleasant surprise as well. My followers have increased by about 20 over the past few days, which is a lot for me. Gwenpool is the clear winner here with over 300 views. I like how Instagram’s analytics (called “insights”) are easy to access, and how they encourage you with notices like “your video got viewed 30 times”. My likes are at about average with my posts. The videos also allow me to post twice — one for the video and one for a still shot of the art.
Last but not least, Twitter. My Deadpool post was retweeted by Rob Liefeld (!!!) which really boosted its reach and thus its overall success with over 400 views. This is a blue moon kind of thing though so I reserve my judgment of Twitter. The other two videos are both under 100 views, but their media interactions are slightly higher than my normal tweets.
To summarize, Youtube is clearly the worst performer in my test. It may be because drawing channels tend not to be as popular (general view counts for drawing videos are much lower). As far as ease of use and level of reach for an established follower base, Facebook and Instagram are best. Apparently, videos are usually watched with the sound “OFF” on Facebook and Instagram, so subtitling your videos gives you a better chance of viewer retention. Twitter has great potential, but people seem a bit slower to accept videos on Twitter just yet, though being an early adopter can give you a head start when the video wars start on Twitter.
Thank you for reading and I hope you find a formula that works for you when producing and posting videos to social media.